Do you ever wake up as co-founder of two growing companies and think “I need more in my life?”
I did. So a couple weeks ago my friends and I launched 12 Loops.
12 Loops is a social good project with a simple objective: hang 100 basketball nets at courts across NYC.
So far we’ve installed five:
Now we’re looking for a couple bucks, tweets, or volunteers to help execute the plan before Summer ends.
Will you help us?
Here are the last 2 weeks of my life:
Not a single appointment was my idea. They belong to clients, prospects, acquaintances.
Most of us are on the outbound for a long time. To hang with friends we call them first, never the other way around.
The same applies to sales. Outbound, outbound outbound…
Until your life goes inbound. That’s when it gets interesting.
In real life the active voice is direct, clear, pointed.
I will kill you. I love you. Your eyes are green.
But in products, passive voice usually wins.
Your account was deleted. The pricing has changed. Unfortunately your application was not accepted.
In real life you take credit for the things you say. In products the blame vanishes into thin air.
So if you want to be different, let your product take responsibility for its actions.
There’s a special kind of hell for people who quote projects with this question.
Most often the professional who uses it is a designer, videographer, or writer.
The yield is either:
- My budget is large, and you’ll ask for all of it
- My budget is small, and you’ll do shitty work.
There is no in-between, because the creative person always says “yes.” Perhaps it’s the creativity in them, forcing them to think they can make it work.
Which begs a question — what’s a creative person worth, anyway?
If they keep asking clients, everyone loses. If they divide the income they need by the actual hours they work per week, the client loses.
A filmmaker can count the views on a client’s how-to video. A writer can compare social shares, or increased rank authority, or longer time spent on a pricing page.
Designers, though. That’s a tough one.
A designer’s job is to solve problems. Should a designer promise faster click-through rates on your application? More event attendees because the flyer was kickass?
I think it’s hard for designers to price their work is because most designers don’t understand their value-add. All they know is how to produce pretty pixels, and to spend twice as long on a project than they estimated.
To all the creative folks out there, don’t ask about my budget. Ask yourself, what’s my purpose?
Because if you don’t understand your value, then you might not be adding any.
Conferences are deadly.
Enter: Build Grow Scale, this May in Orlando.
So basically all the things I do for a living, but better. Just watch the endless testimonials.
But beyond learning, I look forward to meeting other entrepreneurs.
The startup scene in NYC is all right, but it isn’t everything. In fact, startups aren’t everything.
Small businesses of all types, from brick/mortar to lawyers to car washes, can benefit from a digital marketing edge. Too often in tech we get consumed with active users and downtime and sprints that it can be easy to lose sight of what’s most important — providing something people want and creating jobs by selling it.
Build Grow Scale should be an awesome way to get out of the “we’re crushing it” scene and into the realm of small business peers, helping each other grow.
Will I see you there?