Your Product Voice

In real life the active voice is direct, clear, pointed.

I will kill you. I love you. Your eyes are green.

But in products, passive voice usually wins.

Your account was deleted. The pricing has changed. Unfortunately your application was not accepted.

In real life you take credit for the things you say. In products the blame vanishes into thin air.

So if you want to be different, let your product take responsibility for its actions.