Ignoring your Competition is Stupid

What is your company?

I’m guessing it’s a room full of people who share similar values and want to improve the world by solving XYZ problem.

What is your competition?

It’s a room full of people who share similar values and want to improve the world by solving XYZ problem.

Who cares if your logo is better, their CEO is a douchebag, or the sales team keeps quitting?

Treat your competition like interns. They’re struggling to fit in, screwing up along the way, and making decisions that drive you nuts.

But you love them, because they’re helping solve the same problem, for free.