before diving in, some credibility: i’ve sent over 500,000 cold emails. from bespoke suits to trucking, air filters to keyless entry, i’ve emailed bloggers, scientists, moms, rock stars, doctors, lawyers, CTOs and secretaries. to be…
Browsing Category Sales
Ask your customer’s customer
when i worked at red bull, one of the restaurant sales strategies was to seed fake demand. here’s how it worked. you’d ask students and colleagues to patronize the restaurant and ask “can i add…
Peak Scrape
2014 “Where can I find Travis Kalanick’s email address?” 2015 “What’s the best price for 10,000 leads?” 2016 “How do I compel prospects to respond to me?” Data is no longer the problem; Information is free. I’ve personally…
What’s your budget?
There’s a special kind of hell for people who quote projects with this question. Most often the professional who uses it is a designer, videographer, or writer. The yield is either: My budget is large, and you’ll…
My first month as a Startup CEO
I hate calling myself a CEO. Last month after quitting my dream job I launched ArtSpot, a marketplace platform that connects emerging artists with local exhibition venues. But it didn’t all happen in a month. Believe it…