The minimum viable product is startup mantra.
But what’s the minimum viable knowledge?
What’s the least you need to know about a market, industry, or customer profile before you can build something people want?
I don’t think it’s very much, and I’m tired of investors obsessed with domain expertise.
The Innovator’s Dilemma says “You can’t disrupt from the inside.”
News flash: ‘inside’ is knowledge. When you have knowledge, you’re inside something. And when you are inside something, you can’t disrupt it.
So minimum viable knowledge… it’s not a prerequisite.
In fact, it might be everything.
nice insight