in most Ruby web applications there is a Gemfile, whose purpose is to include all the dependencies your app needs to run. want a calendar…
Habits are a Gemfile
Clear vs Clever Copywriting
last week in Malaysia i gave 3 talks on technology, creativity, and copywriting. i described my approach to knowing when copywriting should be clear (straightforward)…
Objective Copywriting
through my growth course, mentorship program, speaking engagements, and writing i’ve been asked to critique 100s of websites. in doing so i realize why everyone…
Introducing the Honest Marketer Scholarship Recipients
two and half months ago i was compelled to give back. this feeling manifest itself as the Honest Marketer Scholarship, to which 131 people applied….
Your Spot in the Startup Caste System
in the technology industry you either write the code or sell the code. if AOC achieves a world without farting cows those distinctions may be just…