how do i operate 3 bootstrapped businesses with 8,000+ paying customers and $1.5mm in annual subscription sales? here goes: who is your customer? where is your customer? companies fail when they can’t answer both of…
Browsing Category Marketing
On Competition
an Amazon query for books about competition yields 2(!) relevant results: these books, written 10 years ago, advise traditional enterprises on global expansion and positioning. what about tech companies? agenda in this essay i’ll distill…
How to Acquire a Niche Ecommerce Store
last week my fund acquired Color My Slime, an ecommerce store that sells powdered pigments for coloring slime. there are 43 SKUs; colors cost $1.99 – $5.99, clear slime and starter packs are $9.99 – $24.99….
The Creator’s Dilemma
with over 30 active side projects, it’s safe to say i’m a maker. i enjoy ideating –> developing –> launching –> iterating new products. sometimes they make money, sometimes they just make a point. whatever…
How MoviePass Will Control Hollywood
i joined MoviePass in 2013 and over the next few years watched 6-10 movies [in theaters] per month for just $35 bucks. MoviePass is like ClassPass for movies, except they didn’t fail and it’s a…