recently i was interviewed by Like No Other and this question hit me: “Have you got advice for others wanting to create their own marketing tool?” it would have been easy to say “get feedback…
Browsing Category Marketing
Become a Technical Marketer for Free
i’ve published over 200 essays on marketing, technology, and leadership. these ideas are inspired by: courses books programming conferences traveling years of experience (most important) but before before all this, someone took a chance on…
Seva is just a Word
let’s have a quick chat about Seva, err, ConvertKit. who knows? company names are a social construct. firstly, they’re bootstrapped and kicking ass: but last month they made a mistake. after rebranding to Seva, which…
For-Profit Regulation
The Europeans’ latest insufferable maneuver, GDPR, forced 10s of 1000s of tech companies to scramble toward “compliance” in mere weeks. at Fomo we published a 20 page DPA and modified our T&C to stay in…
Growth DNA Master Course
how do i operate 3 bootstrapped businesses with 8,000+ paying customers and $1.5mm in annual subscription sales? here goes: who is your customer? where is your customer? companies fail when they can’t answer both of…