let’s have a quick chat about Seva, err, ConvertKit. who knows? company names are a social construct. firstly, they’re bootstrapped and kicking ass: but last month they made a mistake. after rebranding to Seva, which…
Browsing Category Marketing
For-Profit Regulation
The Europeans’ latest insufferable maneuver, GDPR, forced 10s of 1000s of tech companies to scramble toward “compliance” in mere weeks. at Fomo we published a 20 page DPA and modified our T&C to stay in…
Growth DNA Master Course
how do i operate 3 bootstrapped businesses with 8,000+ paying customers and $1.5mm in annual subscription sales? here goes: who is your customer? where is your customer? companies fail when they can’t answer both of…
On Competition
an Amazon query for books about competition yields 2(!) relevant results: these books, written 10 years ago, advise traditional enterprises on global expansion and positioning. what about tech companies? agenda in this essay i’ll distill…
How to Acquire a Niche Ecommerce Store
last week my fund acquired Color My Slime, an ecommerce store that sells powdered pigments for coloring slime. there are 43 SKUs; colors cost $1.99 – $5.99, clear slime and starter packs are $9.99 – $24.99….