When I moved to San Francisco last Fall, I committed to not hanging out. Through a mutual friend I met Justin Mares, and we started hacking on dumb projects. Fast forward a few months, we discovered an…
Browsing Category Marketing
Empower your Victim
The classic startup marketplace exists to do one thing — Eliminate The Middlemen. Travel agents, real estate brokers… really all the brokers. They’re going down, c/o startups. But as brokers become increasingly aware of our plans, how…
Clear vs Clever
“The same 26 letters can tell any story in the world.” As creators, it’s tempting to use fancy lexicons. Why are we paid so well, if not to create? These days, however, fancy is the new normal. Even…
Don’t Change My (User) Behavior
Working in venture capital means all kinds of founders pitch me their solution on a daily basis. It’s funny because I don’t have a business card. I stay home as often as possible. I don’t even…
Make better means
When you enter a large market, there will be incumbents. They may be manufacturers or authors, tech startups or institutions. We read and write about how to compete with such forces. How new solutions must…