when i lived in san francisco, i spent a lot of time with justin on startup ideas.
startups are religion in the valley.
so we took a step back and thought… why not spread the gospel?
what
printed out 30 pages of twitter’s API documentation.
![twitter REST api documentation sample](https://www.ryanckulp.com/wp-content/uploads/2017/03/twitter-api-documentation-600x294.jpg)
hired a guy on craiglist who owned a clergy cassock.
![craigslist casting call post for startup priest](https://www.ryanckulp.com/wp-content/uploads/2017/03/startup-priest-casting-call-600x187.jpg)
made some props.
![performance props for startup priest in san francisco](https://www.ryanckulp.com/wp-content/uploads/2017/03/startup-priest-props-600x396.png)
he showed up at 8a outside Twitter HQ, for coffee with cream and $150.
![startup priest reading api docs outside twitter in san francisco](https://www.ryanckulp.com/wp-content/uploads/2017/03/startup-priest-twitter-san-francisco-600x365.png)
why
the stunt didn’t earn PR coverage; we did it to make a point.
if the cost of breaking silence is $150, i’ll choose “heard” every time.