when i lived in san francisco, i spent a lot of time with justin on startup ideas.
startups are religion in the valley.
so we took a step back and thought… why not spread the gospel?
printed out 30 pages of twitter’s API documentation.
hired a guy on craiglist who owned a clergy cassock.
made some props.
he showed up at 8a outside Twitter HQ, for coffee with cream and $150.
the stunt didn’t earn PR coverage; we did it to make a point.
if the cost of breaking silence is $150, i’ll choose “heard” every time.